kck foundation for excellence

The ask: modernize. refresh. renew.

The Kansas City Kansas Foundation for Excellence serves the Kansas City Kansas Public School District. Through their motto: Embrace, Empower, Excel they have reached countless families and students who are in need. I took a modern approach that would help them reach students, donors and community members. The iBelieve campaign was an internal campaign for central office aimed at signing up every staff member to donate dollars to the Foundation, monthly. After asking questions about the behaviors of the staff members, it was evident that they were unaware of the Foundation’s existence in their building. To garner visibility and interact with staff members, I created an eye catching t shirt with various iBelieve statements that reflected the mission, vision and values of the Foundation to be awarded to those who signed up for direct deposit/monthly giving. The next form of interaction was the yellow iBelieve poster that were posted in the elevators of the building for staff members to engage with the Foundation and write their own iBelieve statements. This was a tremendous success that provided us with quotes to use on social media to engage people on and offline.